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GLOSSARY TERMS
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Glossary Term O – Best Affiliate Programs

Obfuscation

Deliberately scrambling code information in order to complicate it. This is similar to cloaking, because search engines see a different page than users.

ODP - Open Directory Project

A large directory run by human volunteers. See also DMOZ

Open Content

Copyrighted internet content that is open for public reuse under certain regulations.

Open Source

Software with the source code available for alteration. The point is to experiment and create software that is free of holes and problems.

Open Source Software

Software with an open source code. This way others can modify or improve the software. The only agreement is that they redistribute it for free.

Open Text

A high-tech Canadian company located in Waterloo, Ontario.

Optimization

Changes made to a website in order to increase its search engine rank. These changes often include adding or deleting tags, changing the words in the content, increasing links, etc.

Overture

Originally known as GoTo, Overture is the most used pay-per-click search engine that is now owned by Yahoo.




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