Glossary Term O – Best Affiliate Programs
Deliberately scrambling code information in order to complicate it. This is similar to cloaking, because search engines see a different page than users.
ODP - Open Directory Project
A large directory run by human volunteers. See also DMOZ
Copyrighted internet content that is open for public reuse under certain regulations.
Software with the source code available for alteration. The point is to experiment and create software that is free of holes and problems.
Open Source Software
Software with an open source code. This way others can modify or improve the software. The only agreement is that they redistribute it for free.
A high-tech Canadian company located in Waterloo, Ontario.
Changes made to a website in order to increase its search engine rank. These changes often include adding or deleting tags, changing the words in the content, increasing links, etc.
Originally known as GoTo, Overture is the most used pay-per-click search engine that is now owned by Yahoo.