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Software Reseller Programs
Software reseller programs provide an opportunity for software companies to reach new customers and for resellers to receive extra profits from sales. There are several types of software reseller programs, so those interested in a reseller program should gather information about types of reseller programs and the companies that offer them.
Software reseller programs are available for many kinds of software products. Software reseller programs can benefit software companies, resellers, and customers. Software companies can use software reseller programs to promote their products to more customers and find new channels for sales. Software companies often work through resellers to sell their products in regions where they have not previously had a presence. Resellers make a profit on their sales and have the chance to offer customers new products that can help the customers meet their own needs and goals.
There are several types of software reseller programs. A few of these include:
Some software companies offer several of these reseller programs depending on the strengths of the reseller partner.
Software reseller programs are often viewed by the software company and the reseller as a partnership. Both the software company and the reseller rely on each other for success. The reseller trusts the software company to provide a good product that customers will want to buy and that will reflect well on them, while the software company relies on the reseller to represent their product accurately and to use good business strategies to promote the software. Most software reseller programs have some minimum requirements for who can be a reseller, and resellers are wise to thoroughly investigate the software products they are thinking of offering as a reseller.
Though there are various types of software reseller programs, a few tips can help those interested in becoming a successful software reseller:
Though there are web sites that help resellers find software reseller programs, those who are interested in joining a software reseller program may want to start by approaching software companies they already do business with or that offer products that fit in their niche. Resellers should always research companies and reseller programs carefully before joining them, and should watch for potentially fraudulent programs, such as those that demand a lot of money up front just to sign up or that ask for unusual amounts or types of personal information.